The “Hello, Hello” campaign has been launched in the run up to the Olympic Games, it is aimed at raising awareness of the tourist destinations and attractions located within easy travelling distance of the airport.
Outbound passengers are being targeted with leaflets in a bid to encourage them to fly back and make the most of what London and Essex has to offer. The leaflet highlights just some of the many things to discover and enjoy. Colchester, Chelmsford and Southend are featured destinations as well as London providing unrivalled entertainment and culture.
The campaign was boosted when a Roman soldier visited the airport terminal this week; he distributed flyers and generated some excitement amongst the departing passengers.
Elli Constantatou, Marketing & PR Manager, Visit Essex said:
“Located on the doorstep of London and the Olympic Park, Essex is the ideal place for people to stay and explore our fabulous places to visit, whilst enjoying the greatest show on earth. The undulating Essex countryside with picturesque villages and beautiful gardens, the stunning coastline, over 350 miles long, and our rich heritage will ensure that visitors can have an unforgettable time.”
Louisa Myers, Leisure Tourism Marketing Manager UK, London & Partners said:
“We are coming up to an incredibly exciting time for London as we countdown one year to go until the 2012 Olympic and Paralympic Games. There is so much to see and do in the capital from culture, entertainment, shopping and eating out which are a great compliment to the fantastic range of attractions across Essex.”
Paul Haynes, Airline Route and Marketing Manager, Stansted Airport said:
“As well as being able to find out about some of the hidden treasures around Essex and London passengers have the chance to win a fantastic Essex and London mini break. With less than a year to go before the Olympics it’s all part of our effort to promote local tourism within our catchment area, ensuring the economic benefits of Stansted are realised.”