Category experts

At BAA we revolutionised the face of airport retailing. We recognised that the most effective way to respond to our passengers’ demands for specific categories of high quality merchandise was to introduce specialist branded retailers into our airports.

These specialist shops have proved to be enormously successful. As a result, some of the world's most famous retailer names are now available at our airports, allowing them to reach one of the world's highest concentrations of premium profile shoppers and to benefit from some of the most productive retail space available anywhere in the world. 

Matching products and people
Continuous passenger analysis and sophisticated space and category management modelling, to develop and refine the mix of outlet types and brand names, all help us to match our retail as closely as possible with the seven passenger profiles of each terminal or airport. This constant refinement means we can more accurately identify the most appropriate choice, variety and innovation and keeps us open to new retail ideas and concepts.

A fair price and a great deal
Our success depends on the continued trust and respect of our passengers. A fair pricing policy is the cornerstone of our entire retailing strategy. That's why we’re committed to guaranteeing normal high street prices in all shops before passport control. And why we insist that all shop prices after passport control are “less UK VAT” no matter where the customer is travelling. Not only that, but we conduct regular independent surveys to ensure we remain competitive against the UK high street.

Retail categories:
Duty and tax free
Fashion, accessories and jewellery
Leisure and sport
Toiletries and health
Technology and electrical
Souvenirs and collectables
Music and video, toys, games and entertainment
Books, magazines and news

Other traveller services:
Catering
Financial services
Travel services
Media
Telecommunications